AI visibility: from claims to measurement
Evaluating a brand in AI responses requires a consistent method and context. A single good or bad response is not a complete assessment.
Define reference questions
Choose questions about audience needs, solution comparisons and real problems. Record language, date, environment and test conditions so comparisons have context.
Look beyond the brand name
Assess accuracy, relevance, cited sources and the context of a mention. Outputs vary. Report trends together with the limits of your method.
Improve the foundations
Clear, current service information, useful content and sound page structure are practical foundations. Model mentions cannot be guaranteed and should be followed through observation and testing.
A Dominor perspective. Recommendations should be assessed in the context of each business.